Portobello at Digital Revestir 2021
- Year 2021
- Local Florianopolis, SC - Brazil
- Tags 3D, Ambient Photography, Editorial, Graphic Design
Concept
In a year in which the main fairs and exhibitions were not held with the presence of the public because of Covid pandemic, companies had to reinvent themselves to launch novelties of product.
Portobello bet on a virtual event to show the news to its target audience: architects, designers, key accounts and consumers.
It innovated by digitally presenting its product catalogs by channel.
The concept of “Portobello in a touch” expresses well the interaction with the user and the integration between channels.
Process
It all starts with the creation of the concept. Digital, Interactive, 360º, but with the Portobello footprint: innovation and design above all!
Four customized materials were created for each channel: multi-brand, boutique, export and engineering.
All catalogs were finished in the presentation format, so that they could interact better with digital vehicles and users.
Result
Rich materials that were made available in various interactive digital vehicles of the company and that served as a concept for all the other communication materials for 2021.
The launch during Revestir Fair digital was a success both in terms of audience and sales!
