Maracanã
- Year 2013
- Local Rio de Janeiro - Brasil
- Tags Environment Signage
Concept
Adapt the Maracana to the guidelines of FIFA to hold the World Cup in 2014. Create and implement the signage for the new Maracana focused on the viewer, respecting all safety, accessibility, and emergency standards, in addition to providing bilingual information.
Process
The project was developed in 18 months, starting with a complete survey of the area, mapping every point where there would be a communication piece (there were more than 5,000 points) and also daily monitoring of the physical work of the stadium. Then simultaneously to the work, a study of rules and applied research was commenced along with a creation of font families and iconography developing the technical drawings of each piece of communication and its manufacture and implementation.
Result
From the prerequisites we developed communication that was of rapid assimilation and also assertive. In addition, used for the first time was research data on flow control in areas with a concentration of people, with research conducted by the University of Oxford, UK.
The Maracanã stadium was the only World Cup stadium that earned top marks from FIFA with regard to user communication.
