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Tractebel Park

YEAR 2013
CLIENT Tractebel Energia, a subsidiary of French group Engie, is one of the world's largest energy business groups.
LOCAL Santa Catarina

To create communication for the entire energy complex and in particular the environmental park of Jorge Lacerda Plant in Capivari de Baixo, Santa Catarina.

Product


The environmental park Jorge Lacerda was created for the community of municipalities around the plant. For decades the area had been degraded by the use of coal. Tractebel has developed a model project for environmental recovery, which was the largest ever in the state of Santa Catarina creating a green area for people to enjoy.

Strategy

The entire project was developed and implemented in six months, starting with the survey and mapping of the entire area. Following began the creation of materials and development of the technical drawings of each piece of communication, with the monitoring of its manufacture and implementation.

Involved Areas

Architecture, graphic design and product development departments.

Result

The park is now a reference in the southern state of Santa Catarina, attracting visitors from more than 20 neighbouring municipalities.

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