BACK
BACK

iPortobello+

YEAR 2011
CLIENT Cerâmica Portobello, one of the biggest ceramic manufacturers in the southern hemisphere and internationally recognized for the quality of their products.
LOCAL Santa Catarina

Development of a selling tool for mobile devices to be used by the sales force and also by specifiers (architects, interior designers, etc.). Increasing brand reach and lowering the cost of printing and distribution of communication materials.

Product


The applications are part of the digital marketing strategy of the company. It’s an integrated media channel for so many other functions, such as website and social media. We set up a product at the Apple Store and Google Play where all the catalogues and products for the sales force, as well as several specifiers and also the final consumer could be found.

Strategy

Another multidisciplinary work where the multimedia department used the information generated by the graphics area to develop various applications that could interact with the target audience. Greater possibilities were offered to the user to be able to inform and choose the right product for each project.

Involved Areas

photography, pre-press, graphic design and multimedia.

Result

Currently applications are a commercial success. There was a saving of over 30% in expenditure on printing and distribution, with a reach of more than 22,000 customers.

We are present in the everyday lives of our clients, from strategy to execution, from creation to point of sale.